Vital Content PR

About Us

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We are longtime PR professionals. As a team, we have many decades of experience. When you hire us, a veteran PR pro is picking up the phone on your behalf. We don’t push work down to fresh-out-of-school novices, and we get to work building your brand to garner results immediately. 

We are led by long-time executives from global PR firms – including a former Hollywood script writer and journalist.

We work closely with our clients to create vital content that is optimized, amplified and connective. And then measured.

We can help you generate new business leads, improve customer loyalty and elevate your brand. And when you’re in a jam, we help protect your reputation through expert crisis communications, too. Contact us here.

Our Team

The company is led by Principal Roger van Oosten, veteran PR professional who brings close to three decades of media experience to the team. Roger is a former Edelman executive, Hollywood script writer, journalist, and noted historian who knows how to deliver a communications strategy that matters to the bottom line. Roger also takes the lead when our clients require crisis communication counsel or investor relations expertise.
Lacie Peterson, a former colleague of Roger’s at Edelman, is the Co-Principal and leads the media relations efforts.  She has also served as Marketing Manager and Communications Manager on the corporate side, where she developed and managed marketing plans including rebranding, PR and events. She is renowned for her media relations prowess and has garnered significant presence in top media. Lacie is a MBA holder with the ability to use a holistic business approach to PR and Marketing.
April StratemeyerApril Stratemeyer, Account Executive, has successfully provided PR support, garnered extensive media coverage and managed social media campaigns for entertainment, beauty, non-profit, and food industry clients. April is proficient in inbound marketing techniques, traditional and modern media relations, social media, and brand consistency. She strives to extract the best material for each client while presenting compelling and engaging ideas for future growth. April graduated in 2013 with a Bachelor’s in Mass Communications and a minor in Business Administration.
Heather TurnerHeather Turner, Research Associate, comes to us with a background rooted in holistic health. Prior to joining Vital Content PR, she excelled at helping to grow three well-known medical clinics in the Seattle area via research and development of patient care plans utilizing outside marketing research and strategies. Her drive to continue to learn and evolve, and gain business and PR experience, has led her to join our team where she will research opportunities and support the growth of our company and clients. Taking nothing at face value, she truly delights in gathering and organizing information, fleshing out ideas, and providing thorough and exhaustive analysis.
Marc Rapaport and his development team have been producing award-winning websites for over 20 years. From brochureware sites to custom e-commerce to custom intranet web apps for T-Mobile, their skill sets are both deep and broad. Outside of development, their expertise extends to SEO strategies and social media implementation as well as print design and PowerPoint.